Social Shopping. It's exploding. And it is evolving quickly.
A year ago if you had asked me about social shopping I could have pointed one to Amazon and told you that the item reviews from actual buyers were examples of social shopping. Half a year ago I could have told you about shopping aggregation websites like Kaboodle which enable you to view, comment, and receive deals from multiple retailers. A couple of weeks ago I could have told you about the newest Facebook integration into websites like Levi's "Friend Store" and how you can see what your friends like. And today. Well today I'd let you know it's about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll offer you a quick glossary-like description on each referenced DCSE by the end of this post, but first let me explain what this is.
A few months back I wrote a post about a new business ready to take off. What I described there clearly was the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how they were providing huge opportunities for shop owners to drive people into their stores. DCSE's go the next thing and offer discounts to drive you into these stores. Many of these DCSE's are essentially mailing lists and you obtain regular (often daily) deals provided for your inbox https://protabletaroblog.wordpress.com/.
With one of these DCSE sites like Groupon and LivingSocial, people are flocking for them since the deals in many cases are tremendous, averaging in the area of 50% from very desirable products and meals. Groupon is the first choice at this time, but knowing anyone that uses Groupon, odds are they are also using a number of of others I mentioned. Note: part of this depends where you live. If you should be in LA or New York, you can see it in action. If you reside in Boise, this hasn't quite gotten to you yet. Nevertheless the model is working and odds are you currently might find this soon in your town https://lindenbluete.de/.
I'd like to let you know how I understand it's working.
A week ago Groupon offered an offer to celebrate Mother's Day. A local day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many others bought the deal? If you had asked me, I could have said 200. Maybe 300. The answer: 1,332.
Yes! So that is why I could let you know, this really is exploding. I don't know the afternoon spa business. But my guess is that this place just booked more business in one day than in recent months combined. (based on the $79 fee, the small business just grossed over $105,000 in a single day.)
Now, this is an excellent news / bad news situation. Or maybe more such as a be mindful that which you wish for situation. If you should be only a little shop that gets 20 customers a day. Heck, possibly even 50 on a good day. How will you deal with an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to find out that the place was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
If it were me and I was who owns Le Petite Retreat, I would treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid a lot more than the common customer. Don't ignore your regular patrons, but they already love you. These new clients are that, new. And you understand the saying, you merely get one chance to create a first impression. Those 1,300+ folks have the ability to alter your business. Think long term. This is going to be one of the very most expensive advertising campaigns you've ever done, but additionally the absolute most targeted. A genuine game changer.
But my guess is they are not prepared to take care of this. How could they be? I wonder what they thought would happen out of this Groupon promotion? 500 people maybe? I think I'll ask them. If they respond, I'll allow you to know.
Getting back once again to the central point of this post. Social shopping is exploding. This is actually the next big thing. It's not merely one piece of technology. It's an instant progression in social media marketing merging with eCommerce. And it is very exciting.
As I mentioned in that other post, if you're a shop owner and your product is good, the ability is amazing. The most effective in history. It's targeted, it's not too difficult, and the cost is probably the best investment you are able to ever make (some of these exact things are free). Get your mind around it. If you can't, hire someone to get this done for you. If you can't find anyone, tell your niece or nephew to review this stuff and start trying things. Shoot, inform them to email me, I'll point them in the proper direction.
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